GLAM adv? Oui, c’est moi. A new French seat of the agency has been opened, in Avignon. At the 111 of Rue des Infirmières, in fact, the international partnership with RLC Communication, agency beyond the Alps of proved excellence in neuralgic sectors, like integrated communication, advertising and unconventional, has been inaugurated. Aiming more at an idea of the brand valorization based on a 360 degrees approach, the RLC Communication philosophy, is the perfect and natural counterpoint of the GLAM adv mission, outside of the Italian borders. The partnership between two companies, in fact, is something that goes beyond the simple commercial agreement. It is rather, like a mutual genuine continuation. A purposes meeting, a new character that looks in a direction still unexplored by others. Some French touch then is in Italy, while France is shaken now by the strategic irreverences of GLAM adv.