Because of the quickness and unforeseeable action of the social processes  the communication paths need to be defined with an innovative and multi-sensitive touch in order to attract the user’s attention making him the 1^st character of such amazing experience.

Un-conventional marketing means to turn the brand and its representation into a real news due to the viral effect obtained with special tools.

The technique foresees an engagement with the consumer without expressing a direct advertising ads but making the brand the audience of its spread out process.

In the attraction economy this technique seems to be an important asset to have short and long term visible results.

Glam adv has in the unconventional marketing its strength because this kind of communication is one of the most important for the communication mix, helping the final cost and it is also more efficient to compare with the standard communication.